The Manitoba Advantage in Sheep and Lamb Protein

Manitoba’s sheep industry is expanding. Manitoba's economic and resourceful terrain makes an excellent foundation for sheep husbandry. Flocks are strategically located throughout the province. The province has abundant economically priced crop and forage lands to supply feed for the sheep industry and 1.5 million acres of agricultural Crown lands with the potential to produce quality stored forage and pasture.

Picture of two racks of lamb cooked to medium rare served on a dish with crystal ware wine glasses in the background 

Manitoba's Sheep and Lamb Industry

Manitoba accounts for roughly 9 per cent of the national sheep and lamb population.

  • On July 1, 2022, 95,900 head of sheep and lambs were reported on sheep-producing farms in Manitoba.
  • In 2022, 51,551 kilograms of sheared wool were sold or utilized on farms. The Canadian Cooperative Wool Growers acquired the majority of the 51,551 kilograms of wool produced in 2022.
  • There was no international imports or exports of live sheep and lamb in 2022.
  • Manitoba sold 71,700 head in 2022, earning $12.7 million in cash receipts for sheep and lambs.

Industry Associations

Market and Consumer Trends

  • There is a growing demand for sustainable sheep production as consumer preference shifts towards sustainable food. Retailers, restaurants, and consumers want sustainable, year-round sources of lamb.
  • Lamb consumption is lower relative to other red meats, but lamb may see the most significant growth in the specialty meat market.
  • Consumer behaviour indicates that lamb is typically purchased by individuals with high disposable incomes and suggests that fresh, locally sourced lamb is in high demand.
  • Strong ethnic demand for lamb exists, specifically around religious holidays.

Research

Manitoba’s Food Development Centre conducts commercial research in niche or specialized meats to find opportunities to create value-added products.

Contact

For more information about Manitoba’s sheep and lamb sector or if you would like this information in an alternate format, email us at: agindustrydev@gov.mb.ca.