Vision Statement
A vision statement conveys the agriculture or rural organization’s dream. It motivates the board, staff and volunteers to achieve greatness and helps to develop a picture of the organization’s desired future.
The vision statement serves as a foundation for all strategies developed and applied.
Creating a vision statement
Key components of a vision statement
- communicates hopes and dreams
- appeals to common values about the organization
- states positive expectations
- encourages and manages change
Future-based statement that indicates
- Where are we going?
- Where does the organization want to be?
- What do we want to accomplish?
- What does success look like?
Vision statements may begin with
- Promoting….
- To develop….
- To create…..
- Our vision is to….
Suggested length: 10 to 25 words (short powerful statement)
Test your vision statement:
- Is it concise?
- Is the meaning clear?
- Can members of your organization remember it?
Tips for creating a vision statement
- Use simple language that inspires.
- Involve the board, staff and volunteers to brainstorm ideas and develop the vision statement.
- Make a motion to approve and adopt the organization’s vision statement at a board meeting.
Resources
- Worksheet: What is our Vision? (DOC 17KB) (PDF 8KB)